| FAQ's about Direct Mail |
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| At JB Direct, we believe all businesses deserve to be able to leverage the power of direct mail advertising. So, below we've compiled a variety of FAQ's about Direct Mail to assist you with any questions you may have. |
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If you have a specific question about direct mail, please contact us.
info@jbdirectmail.com
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| Learn About Direct Mail |
| Direct Mail is a valuable, cost-effective way to tell your customers who you are, and what your business offers. Get to know Direct Mail, and let your customers get to know you. A Direct Mail campaign offers customers a chance to learn about your business. |
It can also:
- Promote interest in a new product or service
- Generate sales and orders
- Drive traffic to your store, website, etc.
- Cultivate long-term relationships
- Build and increase brand recognition
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| Customers respond to mail that addresses their interests and needs. All it takes is a simple, effective Direct Mail campaign to get people to your door or website. |
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| Benefits of Direct Mail: |
| Direct Mail offers a targeted way to reach your current and potential customers. It drives customers to your business or your website, and it has advantages over other advertising mediums. |
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| Direct Mail is: |
| Targeted--Direct Mail allows you to focus on your specific audience, directing your campaign to the market you want to reach. |
| Personal--Direct Mail can address customers by name. You can craft messages that are tailored for them, addressing their needs and appealing to their interests. |
| Flexible--Direct Mail can be sent in a variety of formats, including letters, postcards, or brochures. You can be creative with colors and graphics, and even offer a free sample of your product. |
| Tangible--Customers can hold your mail-piece, referring to your message as often as needed. Coupons or samples included in your mail-piece help encourage customer interaction. |
| Measurable--The results of your Direct Mail campaign can be tracked by counting the responses or inquiries it generates. You'll know what worked and adjust your future mailing campaigns accordingly. |
| Cost effective--A Direct Mail campaign makes your advertising dollars go further, because your targeted message goes directly to the people you want to reach. |
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Ask about our Custom Mailing Lists or go to Our Custom Mailing List Page
By clicking the Link Below
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| Direct Mail and the Internet |
| Recent studies by the U.S. Postal Service and a number of independent research groups found that consumers--even heavy Internet users--continue to view mail as a highly relevant and significant part of their lives. It provides a physical and tangible quality consumers find lacking in their electronic communications. But that's not all. The studies also showed that mail, working side by side with digital media, can have a substantial impact on the use of commercial websites. |
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| DID YOU KNOW? |
| 98% of households bring their mail into the home the day it is received. |
| Americans read or scan more than 88% of all advertising mail delivered to their homes. |
| Mail Evokes Emotion |
| 56% say receiving mail is a real pleasure. |
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55% "look forward" to discovering the mail they receive.
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| 67% feel mail is more personal than the internet. |
| 19.8% of all direct marketing dollars in the U.S. is spent on Direct Mail. |
| Young consumers rate 75% of the mail they receive as valuable. |
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